Ben Shneiderman: "Beyond Smart Graphics: Building tools to empower users"

While the label "Smart Graphics" may appeal to some designers, the evidence of historical development and empirical studies is that users prefer tool-like systems that reinforce feelings of empowerment. Terms, such as 'smart', 'intelligent' or 'expert' mislead developers and offend users. Effective designs are marked by comprehensible interfaces that are consistent, predictable and controllable, and NOT adaptive, autonomous, and anthropomorphic. This talk will give examples and suggest design principles for future systems that generate higher user performance, great satisfaction, and increased responsibility.